The double sided Juicy Couture ad is promoting their new fragrance "Couture Couture". What this ad shows is couture. Both women in both of the images are wearing an elegant and couture gown. They both are very glamorous and beautiful. The ad is trying to tell a story and the story is that if you wear Couture Couture you can to be confident and elegant. Wearing this fragrance can really show you off and tell people who you are just by smelling you.
The ad image is what makes the female consumer want to purchase this product. It tells the consumer that if they wear this fragrance they too can be confident and show off who they really are. The colors, clothing and image is what sells this frangrance to the consumer.
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